Blog Baladi – UAE

Emirates Hits Back at the US & UK Electronics Ban

Emirates Airlines, Middle East’s largest carrier, hit back at the UK & US travel ban on electronic devices larger than mobile phones, by releasing a shorter ad promoting their in-flight entertainment options with the slogan “Let us entertain you”.

It’s a great way to respond and a nice marketing move but it won’t help much because people who carry on their laptops everywhere they go will still need them on board. Maybe it’s time for Emirates & other airlines to install tablets and work stations for business travelers.

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