has stepped up the competition on the e-commerce front in the region by launching the “Same day delivery” service. This service is currently offered mainly by Amazon in major cities and guarantees same-day scheduled deliveries to consumers. is the largest e-commerce platform in the Arab World and is also known as the Amazon of the Middle East.

The service will kick off in Dubai, with plans to expand to other cities in Mena in the future.

Ronaldo Mouchawar, CEO and co-founder, said: “Our primary objective is to deliver the highest quality products and a service as efficient and quick as possible to our customers. With the Fulfilled by Souq (FBS) program, we manage the fulfilment and logistics for third-party sellers, saving them time and money, and our home-grown logistics arm Q-Express as well as our partnership with provide us with the most efficient delivery service in the region with real-time order tracking. We believe that our same day delivery and Souq delivery promise initiatives are a huge step forward in corresponding supply with customers’ demand and further making online shopping experience seamless and enjoyable.” [Source]